India, November 11th, 2021: Hipi, announces a highly innovative short-form mobile video talent hunt to find the next best singing sensation in the country. Called the Hipi G.O.A.T (Hipi Greatest of All Time), the talent hunt begins from 29th November and is hosted by Shakira of India, Rupali Jagga. The 8-week multi-stage contest will allow talented singers around the country to participate by downloading the Hipi App. Participating in Hipi G.O.A.T. is simple. To participate, the talented singers upload a mobile video showcasing their singing talent using hashtag #HipiGOAT.

So far, the Indian entertainment industry has often shied away from providing a truly democratic platform to budding content creators, making it difficult for them to scale their talents. Hipi understands the essence of it and paves the way for them by introducing Hipi G.O.A.T. to public. This is a once-in-a-lifetime opportunity for creators to show and build on their singing talent. Hipi has roped in Shilpa Rao, Grammy Award Nominee and one of the biggest names in the Indian music industry, as the judge for Hipi G.O.A.T.

As a part of the competition, the contestants will have to participate in three rounds. Singers with the highest weekly engagement will get weekly gratification in the form of cash awards, a mentoring session, and an opport duet song with Rupali Jagga. While the top 6 singers in the overall leaderboard will earn a 6-month creator contract on Hipi, the final winner of the contest will get a golden chance to perform a duet with Shilpa Rao on the finale of Zee’s Sa Re Ga Ma Pa television show, along with the cash prize and Hipi trophy. Not only this but every week best performers can win cash rewards, ringing a total of Rs. 4 Lakhs to be won.

Following the triumphant release of in-video discovery, Hipi is set to transform the landscape of short videos in India with Hipi G.O.A.T. It promises to the first and only contest to give talented creators the fame and stardom they hope to achieve with their talent. Hipi G.O.A.T. goes live with Round 1 on 29th November. Further details are available at: https://hipi.co.in/goat.

Hipi is a leading short form video destination that inspires creativity and passion. Made in India, Hipi has already become India’s favourite short video platform for many talented creators. Hipi brings moments of joy, inspiration and discovery. The platform empowers brands to harness the power of storytelling and product discovery. And interaction with their audiences via music tracks, filters, hashtag challenges, and more.

PS: Originally released on Nov 11, 2021